HBF RUN FOR A REASON CASE STUDY
HBF Run for a Reason is back for another year of long strides and good vibes! This celebrated event is a WA-proud fitness challenge all about the magic of movement, community, and championing charities from around Australia. Since its inception over 10 years ago, HBF has proudly helped participants raise over $10 million for more than 200 different charities, including Lifeline, The Cancer Council, Diabetes WA, and The Heart Foundation. Start fundraising for a charity close to your heart and be a part of all the fun that comes with participating in HBF Run for a Reason 2023.
Objective
To work with leading Perth Influencers to become ambassadors for HBF Run for a Reason 2023. Influencers were to train over a 3 month campaign period sharing content to their social media channels. Increasing awareness of HBF Run for a Reason happening this year and encouraging audiences to register and get around a great cause.
