THE PERTH MINT CASE STUDY
Welcome to Australia’s gold bullion mint where precious metals have been transformed into gleaming coins and valued investments since 1899. The Perth Mint was opened in 1899 to refine Western Australian gold and transform it into bullion bars and sovereigns – coins trusted for their purity and weight throughout the British Empire and beyond. As Australia’s oldest operating mint, we have also developed a unique visitor experience calling on more than 120 years of continuous operations.
Objective
Leverage the reach and engagement of leading influencers in Perth to create social conversation and to increase awareness of The Perth Mint brand, tour, exhibition, and shop to the broader Perth community.
